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Monday, 19 September 2011

Gem Distribution Launches Facebook and Twitter Pages

Gem distribution, one of the leading UK video game distributors has launched its pages on Facebook and Twitter. This is in line with the tendency of more use of social media in marketing and promotion. Though it is quite efficient and straightforward for retailers to use social media and gain as many friends and fans as possible, because any of them can become a potential buyer, it is a little bit trickier for wholesale distributors. Social media can drive significant traffic but this may be mostly irrelevant traffic for wholesalers as most would be end-users more suitable for retail.

Although it has its specifics, still wholesalers should obviously take advantage of such great tool as social media marketing both for gaining new customers and providing additional value to existing ones.

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