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Friday, 21 October 2011

Game will Distribute Online

It has been some time already that GAME was planning to enter the digital distribution market, i.e. supplying game downloads online. They announced creation of a so called GAME Wallet, which will go live soon.

This is a system that will allow buying digital content using special top up cards for payment. One of the major barriers to development of digital distribution of games is the necessity to accept debit / credit cards for payment, and this, unfortunately, is associated with significant level of scam and fraud, which in the end increases the cost of transactions, and makes the huge benefits of online distribution less attractive.

Introduction of top up cards is one of the solutions of such problem, and GAME is apparently moving that way. This would be limited to geographical location, and will not give the 100% online shopping convenience, though sounds quite promising and indicates that digital distribution has huge potential in future.

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